Creator Drama
Good Good Golf And Callaway Ad Backlash Timeline
No new developments since Aug 27
Cover: GenZHype original graphic. All clips and posts below are embedded from their original sources.
By the numbers: this timeline documents 11 events from Aug 22, 2026 to Aug 27, 2026, drawn from 5 sources.
“But I think the responses are getting better. I think we’ve seen some things this morning; we had some conversations with them,”
via nbcnews.com
Background
Good Good Golf originated as a YouTube channel in 2020 and expanded into a prominent digital golf brand featuring various content creators, merchandise, apparel, and made-for-TV programming.
In recent years, major organizations like the PGA Tour have increasingly embraced digital content creators to connect professional golf with broader online audiences and younger demographics.
The timeline
-
Good Good Golf and Callaway Launch Driver Ad
Good Good Golf reportedly launched a new advertisement for Callaway promoting a new driver on YouTube and social media channels. The video allegedly featured co-founder Garrett Clark charging at fellow creator Alexis Miestowski and knocking her to the ground as she reached for the club, standing over her to warn her not to touch it.[1]
-
Ad Faces Severe Social Media Backlash
The video reportedly came under fire across social media platforms like X, with viewers, high-profile golf personalities, and sports outlets describing the commercial as scary and as an endorsement of domestic violence or violence against women.[1]
-
Video Removed and Initial Statement Issued
Good Good Golf and Callaway reportedly removed the controversial video from their official accounts late on Friday. Good Good allegedly issued a brief statement acknowledging that the content depicted actions not aligned with their brand values and offered an apology.[2]
-
PGA Tour CEO Condemns Commercial
PGA Tour CEO Brian Rolapp reportedly publicly condemned the commercial, calling it concerning and clearly not aligned with PGA Tour values. Rolapp reportedly noted that the Tour's initial reaction to Good Good's response was that it was disappointing, defensive, and late.[3]
Screenshot of nbcnews.com, captured Oct 3, 2026. Source [3] -
Reality Show Premiere Postponed
The scheduled premiere of the Golf Channel reality show 'Big Break X Good Good' was reportedly postponed after one of the program's sponsors allegedly decided to drop out following the ongoing advertising fallout.[3]
-
Callaway Ends Relationship with Good Good
According to article 2, Callaway ended its partnership with Good Good effective immediately on Thursday.[4]
Screenshot of aussiegolfer.com.au, captured Oct 3, 2026. Source [4] -
Good Good Steps Away as Title Sponsor of Tour Event
Article 2 reports that Good Good reportedly announced it would no longer be title sponsor of the upcoming Good Good Championship in Austin.[4]
-
Callaway CEO Chip Brewer Apologizes for Green‑Lighting Ad
Article 3 states that Brewer allegedly apologized on Callaway’s social channels, acknowledging the company had approved the deleted spot and pledged to review internal processes.[5]
Screenshot of golf.com, captured Oct 3, 2026. Source [5] -
Good Good CEO Matt Kendrick Apologizes
Article 3 reports that Kendrick reportedly took responsibility, saying “we made a mistake” and “I own it” in a LinkedIn post.[5]
-
Garrett Clark Releases Video Apology
Good Good co-founder Garrett Clark reportedly addressed the situation in an eight-minute video, admitting the ad was a terrible concept based on the movie 'Obsession'. He allegedly apologized for his role, stated he does not support abuse of any kind, and called out unacceptable online harassment directed at Alexis Miestowski.[1]
Screenshot of dexerto.com, captured Oct 3, 2026. Source [1] -
Callaway and Partners Address Fallout
Callaway Golf reportedly expressed disappointment over the content while appreciating Good Good's response. Meanwhile, partnerships involving the Golf Channel, PGA Tour, and other entities reportedly faced temporary pauses as the fallout continued to circulate online.[1]
Our read of the evidence
Partly documented. The timeline is built entirely from secondary reports, with no primary source confirming the events. Because the information appears only across multiple outlets and lacks direct verification, the account is considered partly documented.
Our rating counts evidence, not opinions about anyone: events confirmed by a primary source (the person's own post, their official site, a court or government record) weigh most, then how many independent outlets report the story.
Who is involved
Featured
Frequently asked
What was the controversy surrounding the Good Good Golf and Callaway ad?
The ad featured Good Good co-founder Garrett Clark shoving fellow creator Alexis Miestowski to the ground for attempting to grab a new Callaway driver. Viewers and critics argued the commercial promoted violence against women and domestic violence.
How did Good Good Golf and Callaway respond to the backlash?
Both brands removed the video from their social channels. Good Good and Callaway issued public apologies acknowledging the content did not reflect their values, and co-founder Garrett Clark later released an eight-minute video addressing his role in the skit.
What impact did the ad controversy have on Good Good Golf's partnerships?
The backlash led to partnerships being paused by organizations including the Golf Channel and the PGA Tour. Additionally, the premiere of the reality show 'Big Break X Good Good' was postponed after a sponsor dropped out.
More related drama (4)
Sources (5)
- dexerto.com, Good Good Golf co-founder breaks silence on controversial Callaway ad, Aug 27, 2026.
- ibtimes.co.uk, Callaway Golf Ad Controversy Explained: The Shocking Good Good Video, Backlash and Apology, Aug 25, 2026.
- nbcnews.com, PGA Tour CEO blasts ‘concerning’ Good Good Golf ad that depicted co-founder shoving female golfer onto the ground, Aug 27, 2026.
- aussiegolfer.com.au, Good Good and Callaway: the ad, the backlash and the fallout explained, Aug 28, 2026.
- golf.com, Callaway, Good Good CEOs apologize for controversial ad, Aug 25, 2026.
Cite this timeline
This timeline compiles 11 dated events from 5 sources. If it helped your reporting, cite it:
GenZHype. “Good Good Golf And Callaway Ad Backlash Timeline.”
GenZHype, 29 August 2026,
https://genzhype.com/drama/good-good-golf-and-callaway-ad-backlash-timeline/.