Creator Drama
Good Good Golf And Callaway Ad Backlash Timeline
Ongoing
Via YouTube channel @Alexis Miestowski All clips and posts below are embedded from their original sources.
By the numbers: this timeline documents 7 events from Aug 22, 2026 to Aug 27, 2026, drawn from 3 sources.
“But I think the responses are getting better. I think we’ve seen some things this morning; we had some conversations with them,”
via nbcnews.com
Background
Good Good Golf originated as a YouTube channel in 2020 and expanded into a prominent digital golf brand featuring various content creators, merchandise, apparel, and made-for-TV programming.
In recent years, major organizations like the PGA Tour have increasingly embraced digital content creators to connect professional golf with broader online audiences and younger demographics.
The timeline
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Good Good Golf and Callaway Launch Driver Ad
Good Good Golf reportedly launched a new advertisement for Callaway promoting a new driver on YouTube and social media channels. The video allegedly featured co-founder Garrett Clark charging at fellow creator Alexis Miestowski and knocking her to the ground as she reached for the club, standing over her to warn her not to touch it.[2675]
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Ad Faces Severe Social Media Backlash
The video reportedly came under fire across social media platforms like X, with viewers, high-profile golf personalities, and sports outlets describing the commercial as scary and as an endorsement of domestic violence or violence against women.[2675]
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Video Removed and Initial Statement Issued
Good Good Golf and Callaway reportedly removed the controversial video from their official accounts late on Friday. Good Good allegedly issued a brief statement acknowledging that the content depicted actions not aligned with their brand values and offered an apology.[2677]
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PGA Tour CEO Condemns Commercial
PGA Tour CEO Brian Rolapp reportedly publicly condemned the commercial, calling it concerning and clearly not aligned with PGA Tour values. Rolapp reportedly noted that the Tour's initial reaction to Good Good's response was that it was disappointing, defensive, and late.[2680]
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Reality Show Premiere Postponed
The scheduled premiere of the Golf Channel reality show 'Big Break X Good Good' was reportedly postponed after one of the program's sponsors allegedly decided to drop out following the ongoing advertising fallout.[2680]
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Garrett Clark Releases Video Apology
Good Good co-founder Garrett Clark reportedly addressed the situation in an eight-minute video, admitting the ad was a terrible concept based on the movie 'Obsession'. He allegedly apologized for his role, stated he does not support abuse of any kind, and called out unacceptable online harassment directed at Alexis Miestowski.[2675]
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Callaway and Partners Address Fallout
Callaway Golf reportedly expressed disappointment over the content while appreciating Good Good's response. Meanwhile, partnerships involving the Golf Channel, PGA Tour, and other entities reportedly faced temporary pauses as the fallout continued to circulate online.[2675]
Who is involved
Frequently asked
What was the controversy surrounding the Good Good Golf and Callaway ad?
The ad featured Good Good co-founder Garrett Clark shoving fellow creator Alexis Miestowski to the ground for attempting to grab a new Callaway driver. Viewers and critics argued the commercial promoted violence against women and domestic violence.
How did Good Good Golf and Callaway respond to the backlash?
Both brands removed the video from their social channels. Good Good and Callaway issued public apologies acknowledging the content did not reflect their values, and co-founder Garrett Clark later released an eight-minute video addressing his role in the skit.
What impact did the ad controversy have on Good Good Golf's partnerships?
The backlash led to partnerships being paused by organizations including the Golf Channel and the PGA Tour. Additionally, the premiere of the reality show 'Big Break X Good Good' was postponed after a sponsor dropped out.
Related drama
Sources
- dexerto.com, Good Good Golf co-founder Garrett Clark has broken his silence on the controversy surrounding their recent ad with Callaway, which has been removed. With the explosion of golf content on YouTube, a n, Aug 27, 2026.
- ibtimes.co.uk, A promotional video for a Callaway Golf driver has sparked controversy after popular golf content brand Good Good posted footage showing a man knocking a woman to the ground as she reached for the clu, Aug 27, 2026.
- nbcnews.com, Good Good Golf is facing the wrath of the golf industry after it posted a controversial ad that depicted one of its co-founders shoving a female golfer to the ground. The commercial, which promoted Go, Aug 27, 2026.
Cite this timeline
This timeline compiles 7 dated events from 3 sources. If it helped your reporting, cite it:
GenZHype. “Good Good Golf And Callaway Ad Backlash Timeline.”
GenZHype, 4 September 2026,
https://genzhype.com/drama/good-good-golf-and-callaway-ad-backlash-timeline/.