Creator Drama
Good Good Golf Callaway Ad Controversy Timeline
Ongoing
Via Garrett Clark Vlogs on YouTube All clips and posts below are embedded from their original sources.
By the numbers: this timeline documents 9 events from Aug 22, 2026 to Aug 27, 2026, drawn from 4 sources.
“But I think the responses are getting better. I think we’ve seen some things this morning; we had some conversations with them,”
via nbcnews.com
Background
Good Good Golf began as a YouTube channel in 2020 and evolved into a prominent digital golf brand and independent media and apparel company. The group, which has amassed over 2 million subscribers, features a roster of eight men and four women who participate in skill challenges and golf matches.
Their growth has extended beyond social media into made-for-TV programming, including a reality show on the Golf Channel titled 'Big Break X Good Good.'
The brand entered into a strategic partnership with Callaway Golf in 2023 to promote equipment and clothing. This collaboration coincided with a broader effort by the PGA Tour to integrate digital content creators into professional golf to reach new audiences. As part of this integration, Good Good Golf serves as the title sponsor for a new PGA Tour event scheduled to take place in Austin, Texas, during the fall of 2026.
The timeline
-
Callaway Quantum Driver Ad Launches
Good Good Golf reportedly released a promotional advertisement for Callaway's new Quantum Driver. The commercial featured a scene where content creator Alexis Miestowski reportedly attempted to grab the driver from a golf bag. In the clip, co-founder Garrett Clark appears to charge toward Miestowski and shove her to the ground. As she reportedly lies on the grass, Clark appears to stand over her and tell her, 'Do not touch my new driver.'[2668]
-
Social Media Backlash and Violence Allegations
The advertisement sparked immediate outrage across social media platforms. Viewers and high-profile golf personalities described the content as 'scary' and alleged that it promoted domestic violence and violence against women. Front Office Sports highlighted the backlash, noting that the depiction of a man shoving a woman to the ground was viewed as an endorsement of violence.[2670]
-
Good Good Golf Removes Ad and Issues Apology
Following the outcry, Good Good Golf reportedly deleted the video from its official channels. The company reportedly issued a formal statement apologizing for the content, admitting that the video depicted actions that were not aligned with the brand's values. The company reportedly emphasized its mission to make golf more inclusive for all players and stated that the content had been taken down.[2670]
-
Callaway and PGA Tour Issue Statements
Callaway Golf reportedly expressed disappointment regarding the posted content and stated they would work with Good Good to ensure a more inclusive space in golf. Simultaneously, the PGA Tour reportedly released a statement declaring that they do not condone violence in any form and that the deleted video did not reflect the organization's commitment to respect and inclusivity.[2670]
-
PGA Tour CEO Condemns Commercial
PGA Tour CEO Brian Rolapp reportedly publicly condemned the advertisement, describing it as 'concerning' and 'clearly not aligned with PGA Tour values.' Rolapp further reportedly criticized Good Good Golf's initial apology, characterizing the response as 'disappointing,' 'a bit defensive,' and 'late,' though he noted that subsequent conversations were improving the situation.[2673]
-
Golf Channel Premiere Postponed
The premiere of the reality show 'Big Break X Good Good' on the Golf Channel was reportedly postponed. The delay reportedly occurred because one of the show's sponsors allegedly decided to drop out of the production following the fallout from the controversial Callaway advertisement.[2673]
-
Garrett Clark Releases Detailed Response
Garrett Clark reportedly posted an eight-minute video addressing the controversy. He reportedly admitted the ad was 'in poor taste' and a 'terrible ad,' stating that his 'skin was crawling' and he was 'cringing' after seeing it posted. Clark reportedly explained that the marketing team had pitched the concept as a parody of the horror film 'Obsession,' where his character was meant to be obsessed with the driver. He explicitly denied supporting domestic violence or abuse and reportedly asked fan[2668]
-
Clark Defends Miestowski Against Online Hate
During his response video, Clark reportedly highlighted that Alexis Miestowski had received an 'onslaught' of unacceptable hate and violent threats in her direct messages. He reportedly urged critics to direct their anger toward him personally or the company rather than Miestowski, while acknowledging that the backlash had raised valid points regarding gender in the predominantly male sport of golf.[2668]
-
Callaway CEO Issues Message
Callaway Golf reportedly shared a message from their CEO via X (formerly Twitter) regarding the situation.[2669]
Who is involved
Frequently asked
What happened in the controversial Good Good Golf ad?
The ad for a Callaway driver showed co-founder Garrett Clark charging at and shoving Alexis Miestowski to the ground as she reached for a club, telling her, 'Do not touch my new driver.'
What was the intended concept behind the advertisement?
Garrett Clark stated the ad was intended to be a play on the horror movie 'Obsession,' with his character being 'obsessed' with the golf driver.
What were the professional consequences for Good Good Golf?
The premiere of their Golf Channel show 'Big Break X Good Good' was postponed due to a sponsor dropping out, and PGA Tour CEO Brian Rolapp condemned the ad as not aligned with the Tour's values.
Related drama
Sources
- dexerto.com, Good Good Golf co-founder Garrett Clark has broken his silence on the controversy surrounding their recent ad with Callaway, which has been removed. With the explosion of golf content on YouTube, a n, Aug 27, 2026.
- Twitter (original post), Original tweet by Callaway Golf (@CallawayGolf): A Message From Our CEO:, Aug 27, 2026.
- ibtimes.co.uk, A promotional video for a Callaway Golf driver has sparked controversy after popular golf content brand Good Good posted footage showing a man knocking a woman to the ground as she reached for the clu, Aug 27, 2026.
- nbcnews.com, Good Good Golf is facing the wrath of the golf industry after it posted a controversial ad that depicted one of its co-founders shoving a female golfer to the ground. The commercial, which promoted Go, Aug 27, 2026.
Cite this timeline
This timeline compiles 9 dated events from 4 sources. If it helped your reporting, cite it:
GenZHype. “Good Good Golf Callaway Ad Controversy Timeline.”
GenZHype, 4 September 2026,
https://genzhype.com/drama/good-good-golf-callaway-ad-controversy-timeline/.