Creator Drama
Alix Earle Addresses Alex Cooper Drama on Today Show
Ongoing
Photo: Barstool Radio Clips (cc by 3.0), via Wikimedia Commons All clips and posts below are embedded from their original sources.
By the numbers: this timeline documents 6 events from Feb 1, 2025 to Jun 11, 2026, drawn from 2 sources.
“You know, I’m trying to keep things pretty positive today. We don’t have that much time here, honestly. And also, it’s like, why ruin such a good day with something not so great?”
via pagesix.com
Background
Speculation surrounding a feud between influencers Alix Earle and Alex Cooper has been ongoing for months, fueled by cryptic social media posts and the quiet removal of Earle's "Hot Mess" podcast from Cooper's Unwell Network earlier in the year. Cooper's brand was built on "girls supporting girls," making the perceived rift between the two prominent figures a subject of intense fan interest.
The tension escalated when Alex Cooper directly called out Alix Earle in a TikTok video, urging her to be specific about any issues and stop posting "passive-aggressive" content. Cooper stated there was no non-disclosure agreement preventing Earle from speaking openly, encouraging her to share her side of the story directly rather than through indirect social media activity.
The timeline
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Hot Mess Podcast Dropped
Alix Earle's "Hot Mess" podcast was reportedly dropped from Alex Cooper's Unwell Network, marking a potential turning point in their relationship.[129]
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Cooper Calls Out Earle on TikTok
Alex Cooper reportedly posted a TikTok video calling out Alix Earle by name, urging her to be specific about their issues and stop posting passive-aggressive content on social media.[130]
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Earle Appears on Today Show
Alix Earle reportedly appeared on the "Today" show to promote her Sports Illustrated Swimsuit cover.[130]
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Earle Dodges Feud Questions
During her "Today" show appearance, Alix Earle reportedly awkwardly dodged questions from host Craig Melvin about her rumored feud with Alex Cooper, stating she did not want to "ruin a good day talking about something not so great."[129]
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Earle's Sarcastic Response
When pressed by Craig Melvin about whether the feud was exaggerated, Alix Earle reportedly responded sarcastically, "I love everyone," a statement that appears to have been met with disbelief by viewers.[129]
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Fan Reaction to Interview
Following the "Today" show interview clip posted on Instagram, fans reportedly reacted negatively to Earle's allegedly uncomfortable demeanor and evasive answers, with some criticizing the interview and others defending Melvin's questioning.[129]
Frequently asked
What is the alleged feud between Alix Earle and Alex Cooper about?
The alleged feud reportedly began after Alix Earle's "Hot Mess" podcast was dropped from Alex Cooper's Unwell Network. It has been fueled by cryptic social media posts and passive-aggressive online behavior from both influencers.
How did Alix Earle respond to questions about the feud on the Today show?
Alix Earle appeared uncomfortable and awkwardly dodged questions about the feud, stating she didn't want to ruin a good day. When asked if the feud was exaggerated, she responded sarcastically, "I love everyone."
Did Alex Cooper address the feud directly?
Yes, Alex Cooper directly addressed the situation in a TikTok video, calling out Alix Earle by name and urging her to be specific about any issues and stop posting passive-aggressive content.
Related drama
Sources
- glamsham.com, Alix Earle awkwardly dodged questions about her rumored feud with Alex Cooper during a Today show appearance, fueling even more speculation that their friendship and business relationship are official, Jun 13, 2026.
- pagesix.com, Alix Earle awkwardly dodged questions about her feud with Alex Cooper in a cringe interview with “Today” host Craig Melvin. “There’s been this back and forth between you and another internet personali, Jun 13, 2026.
Cite this timeline
This timeline compiles 6 dated events from 2 sources. If it helped your reporting, cite it:
GenZHype. “Alix Earle Addresses Alex Cooper Drama on Today Show.”
GenZHype, 4 September 2026,
https://genzhype.com/drama/alix-earle-addresses-alex-cooper-drama-on-today-show/.