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Xbox Launches XP Division to Lead Film, TV, and Merchandise Efforts

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By · Published Oct 9, 2026 · 4 min read · AI-drafted, source-checked

Xbox Launches XP Division to Lead Film, TV, and Merchandise Efforts, a GenZHype timeline

Cover: GenZHype original graphic. All clips and posts below are embedded from their original sources.

By the numbers: this timeline documents 4 events from Mar 30, 2025 to Oct 8, 2026, drawn from 5 sources.

“beyond gameplay through film and television adaptations, consumer products, partnerships, and live experiences.”

via kotaku.com

Background

Before joining Microsoft, she spent 13 years at Lucasfilm, eventually becoming the VP of franchise marketing and integrated planning. She also held positions at MGM and Universal. Maria Angelidou-Smith, who is replacing Walters as head of Mojang, previously served as the chief product officer at Reddit. Both executives will report to Xbox head Asha Sharma.

The announcement follows a July 2026 memo from Xbox CEO Asha Sharma, who announced plans to cut approximately 3,200 jobs and stated that the video game business needed a major reset. Sharma also announced that four game studios would leave Xbox and that the CEO of Mojang would begin reporting directly to her.

Xbox has previously expanded its franchises beyond gaming, including a live-action Fallout series on Prime Video and a Minecraft-themed area set to open at Chessington World of Adventures near London in 2027.

The timeline

  1. World premiere of A Minecraft Movie at Cineworld Leicester Square

    Variety reports that Jamie Laing, Sophie Habboo and Kayleen Walters reportedly attended the world premiere of “A Minecraft Movie” at Cineworld Leicester Square in London on March 30, 2025.[5]

  2. Xbox announced formation of the XP division

    Xbox reportedly announced the creation of a new division called XP, which focuses on reaching fans beyond gameplay through film and television adaptations, consumer products, partnerships, and live experiences. The division formalizes four investment areas: Xbox Pictures, Xbox Products, Xbox Places, and Xbox Partnerships.[1]

  3. Kayleen Walters appointed as President of XP

    Kayleen Walters, the former president of Mojang, was reportedly appointed as the President of the new XP division. She will lead the organization's efforts in entertainment and franchise management, leveraging her experience from A Minecraft Movie and her previous role at Lucasfilm.[1]

  4. Maria Angelidou-Smith named to replace Walters at Mojang

    Maria Angelidou-Smith, former chief product officer at Reddit, was reportedly named to replace Kayleen Walters as the head of Mojang. Both Walters and Angelidou-Smith will report directly to Xbox head Asha Sharma.[1]

Our read of the evidence

Mostly unverified. The announcement of the XP division, the appointment of its leader, and the subsequent personnel change are each described only in reports from a single outlet, with no primary source confirmation cited. Consequently, the information remains unverified and rests solely on those reports. No further confirmation or opposing statements have been provided.

Our rating counts evidence, not opinions about anyone: events confirmed by a primary source (the person's own post, their official site, a court or government record) weigh most, then how many independent outlets report the story.

Frequently asked

Is the Xbox XP division still active?

As of October 8, 2026, per variety.com, there is no status update on the XP division; the latest development is its announcement reported by kotaku.com.

What is the XP division at Xbox?

XP is a new Xbox division announced on October 8, 2026, that unifies film, television, consumer products, partnerships, and live experiences. According to kotaku.com, it formalizes four investment areas: Xbox Pictures, Xbox Products, Xbox Places, and Xbox Partnerships.

Who is leading the new XP division?

Kayleen Walters is leading the XP division as its President. According to flickdirect.com, she is the outgoing president of Mojang Studios and an executive producer of A Minecraft Movie.

Who is replacing Kayleen Walters at Mojang?

Maria Angelidou-Smith is replacing Walters as head of Mojang. According to kotaku.com, she is the former chief product officer at Reddit.

What projects will the XP division oversee?

The division will oversee projects including the upcoming sequel to A Minecraft Movie, Minecraft Squared, the Fallout TV series, the upcoming Call of Duty film, and the Diablo animated series. According to kotaku.com, it will also collaborate on Physint and manage live events like BlizzCon.

Why is Xbox creating this new division?

Xbox is creating XP to align its entertainment capabilities behind a shared mission. According to gizmodo.com, Chief Strategy Officer Matthew Ball stated the goal is to become the number one entertainment company in the world.

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Cite this timeline

This timeline compiles 4 dated events from 5 sources. If it helped your reporting, cite it:

GenZHype. “Xbox Launches XP Division to Lead Film, TV, and Merchandise Efforts.” GenZHype, 9 October 2026, https://genzhype.com/gaming/xbox-launches-xp-division-to-lead-film-tv-and-merchandise-efforts/.

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