Gaming News
Warhorse Co-Founder Hopes GTA 6 Will Normalize $80 and $100 Game Prices
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By the numbers: this timeline documents 5 events, drawn from 4 sources.
“I am not going to be playing GTA 6 unless I’m somehow forced to. And the reason why it is so popular, it beats me. It’s something which I just fail to understand.”
via insider-gaming.com
Our take
Klima's comments highlight a growing tension between consumer expectations and the financial reality of AAA development.
Background
Martin Klima is the co-founder of Warhorse Studios, the developer behind the Kingdom Come: Deliverance series.
Grand Theft Auto 6 is set to release on November 19, 2026, with a Standard Edition price of $79.99 and an Ultimate Edition price of $99.99 in the US, which is higher than the typical $69.99 baseline for most AAA titles on PlayStation 5 and Xbox Series X|S.
The timeline
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Klima admitted he will not play GTA 6
In an interview with PC Gamer, Warhorse Studios co-founder Martin Klima reportedly stated that he does not understand the popularity of Grand Theft Auto 6. He explicitly said he is not going to be playing the game unless he is somehow forced to, describing the hype as something he fails to understand.[1]
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Klima hopes GTA 6 will raise industry prices
Despite his personal lack of interest in the title, Klima reportedly expressed hope that GTA 6 will 'blaze the trail' for higher game prices. He argued that increasing the unit price is the last option available to developers and is necessary for the business to survive, noting that Rockstar and Take-Two are the only companies that can dare to do so.[1]
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Klima identifies Rockstar and Take-Two as price leaders
He reportedly described this price increase as 'long overdue' and 'necessary for this business to survive,' citing the plateauing audience sizes and the death of brick-and-mortar retail as factors driving the need for higher unit prices.[2]
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GTA 6 $100 edition top seller
Article 2 reports that Rockstar parent Take‑Two says the $100 edition of GTA 6 is reportedly its top‑selling version.[3]
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Nintendo released Mario Kart on Switch 2 at $80
Article 4 notes that Nintendo reportedly released Mario Kart on the Switch 2 at an $80 price point, according to tweaktown.com.[4]
Our read of the evidence
Mostly unverified. The claims about Klima's hopes and admissions are based solely on articles from insider‑gaming.com and ign.com, with no primary source such as a direct statement or document confirming them. All three timeline entries come from those reports, leaving the information unverified by independent evidence. Consequently, the pending release date of GTA 6 does not affect the verification status of the quoted statements.
Our rating counts evidence, not opinions about anyone: events confirmed by a primary source (the person's own post, their official site, a court or government record) weigh most, then how many independent outlets report the story.
What happens next
November 19, 2026: Grand Theft Auto 6 is scheduled to release for PS5 and Xbox Series consoles, according to IGN.
Frequently asked
Will Martin Klima play GTA 6?
No, according to his interview with PC Gamer, he stated he is not going to be playing it unless he is somehow forced to. He admitted that he fails to understand why the game is so popular.
Why does Martin Klima want higher game prices?
Klima believes that increasing the unit price is necessary for the business to survive due to rising development costs and plateauing audience sizes. He hopes GTA 6 will normalize these higher prices for other developers.
What is the price of GTA 6 in the US?
According to Insider Gaming, the Standard Edition is priced at $79.99 and the Ultimate Edition at $99.99. This is higher than the usual $69.99 baseline for most AAA games on current-generation consoles.
Who does Klima think can afford to raise game prices?
Klima stated that Rockstar Games and Take-Two Interactive are the only developers who can afford or dare to increase the cost of games. He believes they are in a unique position to lead this change.
More related drama (4)
Sources (4)
- insider-gaming.com, Warhorse Co-Founder 'Fails to Understand' GTA 6 Hype, But Hopes It Pushes Prices Up Anyway, Oct 2, 2026.
- ign.com, Kingdom Come: Deliverance Dev Wants GTA 6 to Make Games More Expensive, Oct 2, 2026.
- videogameschronicle.com, Warhorse COO wants GTA 6 to set a new $80 price standard for triple-A games, Oct 2, 2026.
- tweaktown.com, GTA 6 will hopefully normalize $80 and $100 games, says Kingdom Come developer, Oct 2, 2026.
Cite this timeline
This timeline compiles 5 dated events from 4 sources. If it helped your reporting, cite it:
GenZHype. “Warhorse Co-Founder Hopes GTA 6 Will Normalize $80 and $100 Game Prices.”
GenZHype, 5 October 2026,
https://genzhype.com/gaming/warhorse-co-founder-hopes-gta-6-will-normalize-80-and-100-game-prices/.