Gaming News
Sony Ad Lists Kena: Scars of Kosmora as SIE Trademark
Developing
Photo: kitguru.net (from the cited article) All clips and posts below are embedded from their original sources.
“a trademark of Sony Interactive Entertainment”
via kitguru.net
Background
Ember Lab developed Kena: Bridge of Spirits, which launched in 2021 as a PlayStation console exclusive before later releasing on Xbox and Nintendo Switch. The studio's follow-up, Kena: Scars of Kosmora, is scheduled for release in 2027 and was initially announced with credits stating it was the property of Ember Lab LLC.
Sony has a history of exclusive deals with Ember Lab, and the upcoming sequel appears to be a full-blown PlayStation IP.
The timeline
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KitGuru reported trademark change in Sony ad
KitGuru reports that a recent Sony advertisement featuring Kena: Scars of Kosmora appears to list the game as a trademark of Sony Interactive Entertainment, rather than Ember Lab LLC as seen in earlier materials.[1]
Screenshot of kitguru.net, captured Oct 22, 2026. Source [1]
Our read of the evidence
Mostly unverified. The trademark shift appears only in a Sony advertisement as reported by KitGuru, with no primary source confirmation from either company. No on-record statements from Sony or Ember Lab have been documented regarding the change. An official clarification may come with the game's 2027 release, which KitGuru suggests could prompt an acquisition announcement if the title succeeds.
Our rating counts evidence, not opinions about anyone: events confirmed by a primary source (the person's own post, their official site, a court or government record) weigh most, then how many independent outlets report the story.
What happens next
2027: Release of Kena: Scars of Kosmora, which may prompt an official acquisition announcement if the game proves to be a hit, according to KitGuru.
Frequently asked
What does the new Kena ad say about ownership?
The legal fine print in the new Sony ad lists Kena: Scars of Kosmora as a trademark of Sony Interactive Entertainment. This contrasts with the initial announcement trailer, which stated the game was the property of Ember Lab LLC.
When is Kena: Scars of Kosmora releasing?
The game is scheduled for release in 2027. According to KitGuru, it is a PlayStation console exclusive, and its success may influence future acquisition announcements.
Why is the trademark change significant?
The change from 'property of Ember Lab LLC' to 'a trademark of Sony Interactive Entertainment' suggests a shift in IP ownership or control. According to KitGuru, this indicates Sony has a vested interest in the game's success and potential acquisition.
More related drama (4)
Sources (2)
Cite this timeline
This timeline compiles 1 dated events from 2 sources. If it helped your reporting, cite it:
GenZHype. “Sony Ad Lists Kena: Scars of Kosmora as SIE Trademark.”
GenZHype, 22 October 2026,
https://genzhype.com/gaming/sony-s-kena-ip-claim-evidence-of-ember-lab-acquisition/.