Creator Drama
Alex Cooper and Alix Earle Alleged Feud Timeline
Ongoing
Photo: Barstool Radio Clips (cc by 3.0), via Wikimedia Commons | Via YouTube channel @Alix Earle All clips and posts below are embedded from their original sources.
By the numbers: this timeline documents 17 events from Aug 8, 2023 to Aug 31, 2026, drawn from 6 sources.
“It’s something I’m going to talk about on the show,”
via hollywoodreporter.com
Background
The professional relationship between Alex Cooper and Alix Earle was centered around the Unwell Network, a media empire founded by Cooper. Earle was associated with the company for two years, during which time she launched her podcast, "Hot Mess," under the Unwell umbrella. However, this partnership ended abruptly in March 2025 when Earle parted ways with the network.
While Earle took her podcast with her upon her departure, the specific reasons for the split were not officially confirmed at the time, leading to a year of swirling rumors regarding a potential squabble between the two digital creators.
Following their professional separation, both women experienced significant individual growth. Alix Earle expanded her social media presence, appeared as a contestant on "Dancing with the Stars," and launched her skincare brand, Reale Actives, in March 2026. The brand's debut was a commercial success, reportedly generating $1 million in sales within the first five minutes and selling out by the end of the first day.
Meanwhile, Alex Cooper continued to scale the Unwell empire and her flagship podcast, "Call Her Daddy," featuring high-profile guests such as Michelle Obama, Zayn Malik, and Hilary Duff. Cooper also expanded into YouTube with a slate of new projects, including a reality competition, a microdrama, and a docuseries focused on the Met Gala, and recently hosted a 20th-anniversary special for "Hannah Montana" with Miley Cyrus.
The timeline
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Alex Cooper launches The Unwell Network
Alex Cooper reportedly launches The Unwell Network and signs Alix Earle, stating she is honored to pass along knowledge to a new generation of creators.[4]
Screenshot of cosmopolitan.com, captured Sep 14, 2026. Source [4] -
TJ Earle hints at drama on 'Hot Mess'
Alix Earle’s dad, TJ Earle, reportedly hints at drama in an episode of 'Hot Mess,' saying he’s had to have 'hard conversations with people.'[4]
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Fans notice Earle skipped Unwell Super Bowl party
Fans reportedly notice that Alix Earle skipped Unwell’s Super Bowl party in New Orleans, appearing to lead to speculation of a feud.[4]
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Unwell reportedly drops Earle's podcast
Variety reports that Unwell has allegedly dropped Alix Earle’s 'Hot Mess' podcast.[4]
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Sources detail Cooper-Earle drama to Us Weekly
Sources tell Us Weekly that Cooper and Earle reportedly had 'a lot of drama' and 'clashed over business,' allegedly leading to the end of their friendship.[4]
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Earle addresses online chatter on TikTok
Alix Earle reportedly posts a TikTok addressing online chatter about her and work, stating she has 'no idea what’s going on.'[4]
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Alix Earle exits Unwell Network
Alix Earle reportedly abruptly parted ways with Alex Cooper's Unwell Network after two years with the company. Although Earle had reportedly launched her "Hot Mess" podcast under the network, she allegedly retained the show and took it with her upon her departure. No official reason for the exit was provided at the time, though rumors of a conflict between the two women began to circulate among followers and industry observers.[1]
Screenshot of hollywoodreporter.com, captured Sep 14, 2026. Source [1] -
Earle announces podcast pause on TikTok
Alix Earle reportedly announces on TikTok that she is pausing her podcast 'for the foreseeable future,' declining to elaborate further.[4]
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Earle hints at Unwell friction in WSJ interview
Alix Earle reportedly hints at friction regarding her Unwell departure in an interview with The Wall Street Journal, calling it 'a little bit of a hot mess' behind the scenes.[5]
Screenshot of rollingstone.com, captured Sep 14, 2026. Source [5] -
Scheduled premiere of 'Earle Meets World'
The Netflix reality series "Earle Meets World," which is reportedly expected to feature Earle's perspective on the fallout with Alex Cooper as well as insights into her family's complicated relationships, is allegedly set to premiere in the fall of 2026.[2]
Screenshot of uk.news.yahoo.com, captured Sep 14, 2026. Source [2] -
Launch of Reale Actives skincare line
Alix Earle launched her own skincare brand, Reale Actives. According to reports from Time magazine, the brand saw immediate massive success, earning $1 million in sales within the first five minutes of its debut and selling out completely by the end of the first day.[2]
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Earle reposts critical video of Alex Cooper
Alix Earle reposted a TikTok video created by Ashley Tiscareno. In the original video, Tiscareno expressed a wish that more women would stop making "Call Her Daddy" their first stop and described Alex Cooper as "so awful" for allegedly telling people's stories when they are at their lowest point.[1]
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Alex Cooper publicly calls out Alix Earle
Alex Cooper reportedly posted a TikTok video directly addressing Alix Earle, accusing her of starting "fake drama" and creating a "fake narrative" regarding their fallout. Cooper specifically cited Earle's "passive-aggressive reposts," likes, and comments as the catalyst for the call-out. Cooper challenged Earle to be specific and speak her truth directly, stating, "There's no NDA. No one is stopping you. Stop hiding behind other people and just say it yourself."[1]
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Earle's initial response to Cooper's accusations
Hours after Alex Cooper's TikTok call-out, Alix Earle reportedly responded in the comment section of the video, writing, "Okay on it!!" This response reportedly led fans to believe a formal explanation or a rebuttal video was forthcoming from Earle.[1]
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Earle jokes about the public confrontation
Following the public exchange, Alix Earle reportedly posted another TikTok in which she joked that Alex Cooper's call-out video "literally made my whole day," further appearing to add to the cryptic nature of their public interactions.[3]
Screenshot of aol.com, captured Sep 14, 2026. Source [3] -
Earle reveals plans to address feud on Netflix
In an interview with Time magazine, Alix Earle revealed that she will finally unpack her side of the alleged feud on the first season of her upcoming Netflix reality show, "Earle Meets World." Earle explained that while producers wanted her to discuss the situation early on, she was initially uncomfortable sharing. She noted that the events unfolded while they were filming, leading to a "serious struggle behind the scenes of emotions" that she is now happy to share with the public.[1]
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Earle discusses feud on 'Earle Meets World'
Alix Earle discusses her fractured relationship with Alex Cooper on her new reality show, 'Earle Meets World,' claiming she 'felt taken advantage of' and 'mistreated.'[6]
Screenshot of marieclaire.com.au, captured Sep 14, 2026. Source [6]
Who is involved
Frequently asked
Why did Alix Earle leave the Unwell Network?
While Alix Earle abruptly exited the network in March 2025, the specific reasons have not been officially confirmed. There have been reports of a "squabble" and "fake drama" between her and Alex Cooper, but the full details are expected to be revealed in Earle's Netflix show.
What did Alex Cooper accuse Alix Earle of doing?
Alex Cooper accused Alix Earle of creating a "fake narrative" and fueling "fake drama" through passive-aggressive social media behavior, including liking and reposting content critical of Cooper.
Is there an NDA preventing Alix Earle from speaking about the feud?
According to Alex Cooper in a TikTok video posted in April 2026, there is no NDA stopping Alix Earle from speaking about the situation.
Where can fans see Alix Earle's side of the story?
Alix Earle confirmed in a Time magazine interview that she will discuss the fallout on her upcoming Netflix reality series, "Earle Meets World," premiering in Fall 2026.
More related drama (4)
Sources (6)
- hollywoodreporter.com, Three months after the feud between Alex Cooper and Alix Earle reached a new peak, the latter finally revealed when she plans to address the drama. After Cooper called out the social media star in Apr, Aug 31, 2026.
- uk.news.yahoo.com, Alix Earle is taking her public feud with Alex Cooper to Netflix.Last year, Earle abruptly exited Unwell, Cooper's media network, after only two years with the company. The two social media powerhouse, Aug 31, 2026.
- aol.com, Tue, July 14, 2026 at 6:32 PM UTCPhoto by Gotham/GC ImagesAlix Earle finally revealed when fans can expect her side of the highly discussed fallout with Alex Cooper.After months of speculation and cry, Aug 31, 2026.
- cosmopolitan.com, Alix Earle and Alex Cooper are feuding, and if that means nothing to you, there’s a LOT to catch up on. We’re talking over a year of drama and (hot) mess, so settle in for a comprehensive timeline tha, May 13, 2026.
- rollingstone.com, The two wildly popular creators were once a powerful force — but since a podcast deal went south last year, the animosity has been growing What was once celebrated as a powerhouse pairing between Alex, Apr 13, 2026.
- marieclaire.com.au, It's Alix vs Alex Loading the player... What does Alix Earle have against Alex Cooper? With the newly released Netflix series, Earle Meets World, the very public feud has been reopened once again. Mon, Sep 8, 2026.
Cite this timeline
This timeline compiles 17 dated events from 6 sources. If it helped your reporting, cite it:
GenZHype. “Alex Cooper and Alix Earle Alleged Feud Timeline.”
GenZHype, 26 September 2026,
https://genzhype.com/drama/alex-cooper-and-alix-earle-alleged-feud-timeline/.